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Best
Practice #4
Build
an Effective Implementation Plan
Many
firms will say, "we have a reduced hours policy, but it doesn't
work,"- that is, it hasn't stemmed attrition or improved
recruiting, morale, and client service. The most likely problem
is that the policy has not been effectively implemented. A policy
is destined to gather dust on a shelf unless a carefully considered
implementation plan and infrastructure have been created to support
it. Here are some key steps to take to implement a balanced hours
program.
Articulate The Business Benefits
Support for the program comes from the recognition of the business
benefits firms can expect to realize from it. Every attorney should
be able to articulate why the firm needs a balanced hours program.
To build a strong base for the business case, gather data and
statistics about the firm's current position, including recent
attrition statistics, recruiting efforts and results, attrition
and hiring expenses, the diversity of the firm's attorneys (particularly
partners), expressions from associates about the important of
balance, and expressions from clients about attrition.
Key Players are Crucial
Identify the key players at your firm, and get them on board early.
No new program can work effectively without the support of those
who have the most power and influence. Setting the tone from the
top down is critical to reducing resistance to change, and your
key players will be the primary communicators of the changes to
come. Key players are likely to include managing partners, executive
committee members, significant rainmakers, and partners with a
proven ability to influence the actions of the firm. Don't ignore
counsel or associates who might also be key players in this area,
especially if they have been advocating for changes at the firm.
Getting key players on board means getting them to understand
the business case for a balanced hours program, and enlisting
them as advocates.
Create an Implementation Team
Create an implementation team with a clear mission and establish
a clear plan of action early. The team may include key players,
but is also likely to include practice group heads, human resources,
and senior associates. While commitment from the top is critical,
buy-in to implementation is best achieved with a team representing
a cross-section of the firm. Work with the team to establish a
strategy and an action plan for implementation.
Create
an Action Plan
A
course of action should include:
·
Communicating the business reasons for the balanced hours program
to the entire firm (such as in firm meetings or memoranda from
the management committee, as well as in every day conversations);
· Appointing a balanced hours coordinator;
· Developing a schedule for roll-out of the program,
including revision and distribution of the policy, revision
of policies that will be affected by the new program (such as
advancement, compensation), training, and an effective date;
· Training for all attorneys about the program;
· Anticipating and addressing resistance;
· Measuring progress and revising strategies as necessary;
· Communicating successes to help the program become
part of the firm's culture.
Additional implementation
steps are discussed in other best practices on this site.
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